:root {
  --bg: #faf9f6;
  --bg-alt: #f0ede6;
  --fg: #1a1a1a;
  --fg-muted: #6b6560;
  --accent: #c4790a;
  --accent-light: #f5e6d0;
  --ink: #2a2420;
  --rule: #e0dbd3;
  --card-bg: #ffffff;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  padding: 24px 48px;
  border-bottom: 1px solid var(--rule);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: 'DM Serif Display', serif;
  font-size: 22px;
  color: var(--fg);
  text-decoration: none;
  letter-spacing: -0.02em;
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-weight: 500;
}

/* HERO */
.hero {
  padding: 80px 48px 96px;
  border-bottom: 1px solid var(--rule);
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-kicker {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 20px;
}
.hero-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(32px, 4vw, 48px);
  line-height: 1.12;
  color: var(--ink);
  letter-spacing: -0.02em;
  margin-bottom: 28px;
}
.hero-lede {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 440px;
}
.hero-right {
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.hero-stat-card {
  background: var(--card-bg);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 20px 24px;
}
.hero-stat-card.accent {
  background: var(--ink);
  border-color: var(--ink);
}
.hero-stat-card.accent .hero-stat-number { color: #f5c842; }
.hero-stat-card.accent .hero-stat-label { color: rgba(255,255,255,0.65); }
.hero-stat-number {
  font-family: 'DM Serif Display', serif;
  font-size: 40px;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 6px;
}
.hero-stat-label {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.4;
}

/* SHARED SECTION STYLES */
.section-kicker {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
}
.section-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(26px, 3vw, 38px);
  color: var(--ink);
  line-height: 1.2;
  letter-spacing: -0.015em;
}

/* PROOF */
.proof {
  padding: 96px 48px;
  background: var(--bg-alt);
}
.proof-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.proof-inner .section-headline {
  margin-bottom: 56px;
  max-width: 540px;
}
.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}
.proof-item {}
.proof-icon {
  color: var(--accent);
  margin-bottom: 16px;
}
.proof-item h3 {
  font-size: 18px;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 10px;
}
.proof-item p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* PLAYBOOK */
.playbook {
  padding: 96px 48px;
  border-bottom: 1px solid var(--rule);
}
.playbook-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.playbook-inner .section-headline {
  margin-bottom: 56px;
  max-width: 500px;
}
.playbook-steps {
  display: flex;
  flex-direction: column;
  gap: 0;
}
.playbook-step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding: 36px 0;
  border-top: 1px solid var(--rule);
  align-items: start;
}
.step-number {
  font-family: 'DM Serif Display', serif;
  font-size: 48px;
  color: var(--rule);
  line-height: 1;
  padding-top: 4px;
}
.step-body h3 {
  font-size: 20px;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 10px;
}
.step-body p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.65;
}
.playbook-tools {
  margin-top: 48px;
  padding-top: 40px;
  border-top: 1px solid var(--rule);
}
.tools-label {
  font-size: 13px;
  color: var(--fg-muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 14px;
}
.tools-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}
.tool-tag {
  font-size: 13px;
  font-weight: 500;
  background: var(--ink);
  color: #f5f4f0;
  padding: 6px 14px;
  border-radius: 4px;
}

/* MANIFESTO */
.manifesto {
  padding: 96px 48px;
  background: var(--ink);
}
.manifesto-inner {
  max-width: 760px;
  margin: 0 auto;
}
.manifesto-quote {
  margin-bottom: 40px;
  position: relative;
}
.quote-mark {
  font-family: 'DM Serif Display', serif;
  font-size: 80px;
  color: var(--accent);
  line-height: 0.5;
  display: block;
  margin-bottom: 20px;
}
.quote-mark-close {
  text-align: right;
  margin-top: 20px;
  margin-bottom: 0;
}
.manifesto-quote blockquote {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(22px, 3vw, 30px);
  color: #f5f4f0;
  line-height: 1.35;
  letter-spacing: -0.01em;
  font-style: italic;
}
.manifesto-body {
  font-size: 16px;
  color: rgba(245,244,240,0.7);
  line-height: 1.7;
  margin-bottom: 24px;
}
.manifesto-body--highlight {
  color: #f5c842;
  font-size: 20px;
  font-weight: 500;
  margin-top: 16px;
}

/* CLOSING */
.closing {
  padding: 96px 48px;
  text-align: center;
  border-bottom: 1px solid var(--rule);
}
.closing-inner {
  max-width: 600px;
  margin: 0 auto;
}
.closing-headline {
  font-family: 'DM Serif Display', serif;
  font-size: clamp(32px, 4vw, 48px);
  color: var(--ink);
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 20px;
}
.closing-sub {
  font-size: 17px;
  color: var(--fg-muted);
  line-height: 1.65;
}

/* FOOTER */
.footer {
  padding: 48px;
  background: var(--bg-alt);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  text-align: center;
}
.footer-logo {
  font-family: 'DM Serif Display', serif;
  font-size: 20px;
  color: var(--ink);
  margin-bottom: 8px;
}
.footer-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.footer-copy {
  font-size: 13px;
  color: var(--fg-muted);
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .nav { padding: 20px 24px; }
  .hero { padding: 60px 24px 72px; }
  .hero-inner { grid-template-columns: 1fr; gap: 48px; }
  .hero-right { gap: 12px; }
  .proof { padding: 64px 24px; }
  .proof-grid { grid-template-columns: 1fr; gap: 32px; }
  .playbook { padding: 64px 24px; }
  .playbook-step { grid-template-columns: 1fr; gap: 8px; }
  .step-number { font-size: 32px; }
  .manifesto { padding: 64px 24px; }
  .closing { padding: 64px 24px; }
  .footer { padding: 40px 24px; }
}